The name Madras Magic pays tribute to the founder’s grandfather, Munusamy Mudhaliar, an iconic figure of Old Madras and a symbol of resilience and excellence. Honouring his legacy, Madras Magic stands for tradition, quality, and connection.
Inspired by Dr. Chandra Ananthasayanam’s treasured recipes and perfected by her daughter Mrs. Aruna, Madras Magic Masala brings the essence of Old Madras to your kitchen, crafted with pure ingredients and no preservatives for authentic flavors you can trust.
We are proudly associated with the Plant a Billion Trees (PABT) initiative, supporting efforts to restore nature and fight climate change.
I’m Mrs. Chandra Ananthasayanam, the heart and soul behind Madras Magic Masala. My journey began with a closely guarded family recipe, passed down through generations of women in my family..
With curiosity and courage, I learned the authentic Madras masala recipe from my mother-in-law, once a secret known only within the family. I preserved its purity, refined it with love, and ensured every pinch carried the flavor, heritage, and stories of Old Madras.
“From my family to your family, every pinch tells a story, that’s how great the taste is.”
My vision is to share the same authentic taste from my family kitchen with every home. Today, Madras Magic Masala continues this legacy, a blend of tradition, quality, and connection.
I’m Mrs. Aruna, daughter of Dr. Chandra Ananthasayanam, the visionary behind Madras Magic Masala. My childhood was filled with the aromas of Madras spices and the stories that flavored every recipe. What began as a simple family tradition grew into my lifelong inspiration.
From my mother, I learned more than cooking, I learned values. She showed me the importance of preserving tradition, honoring authenticity, and creating flavors that bring generations together.
“The best recipes aren’t written, they’re remembered.”
As CEO, I’m proud to lead a women-owned brand that celebrates heritage, community, and empowering women in the kitchen. Every pack of Madras Magic Masala promises purity, authenticity, and the true essence of Old Madras, crafted with love by women who blend tradition with innovation. Your trust is what makes it truly magical.
To bring people together across generations and around the world, creating lasting memories through the joy of authentic food.
To craft high-quality, flavour-rich masalas using time-honoured recipes and modern standards.
To innovate with purpose — creating products like Kids Podi that meet today’s evolving taste and health needs.
To celebrate and preserve South Indian culinary heritage in every product we make.
To inspire home cooks and chefs alike to cook with love, confidence, and a dash of Madras magic.
